Connect@Porsche Digital Event

The future of automotive connectivity with Porsche Connect, where cutting-edge technology meets the art of digital storytelling

Amidst the challenges of the COVID-19 pandemic, “Connect@Porsche” took center stage as an innovative online event focused on the newly introduced “MIB 5,” Volkswagen’s central onboard computer for all its brands. Hosted in the Foundry studio of Porsche Digital in Ludwigsburg, this event showcased the latest advancements in automotive software through a series of engaging and informative presentations.

Highlights:

• Augmented Reality Models: The event featured AR models to demonstrate various new functionalities of the MIB 5 system, offering an immersive and interactive experience.
• Expert Talks: In-depth discussions with experts provided valuable insights into the new features and capabilities of Porsche Connect, highlighting its impact on the driving experience.
• New Racing App: Introduction of the innovative Racing App, designed to enhance the driving experience through real-time data and interactive features.
• Generative Music Project: Presentation of a unique project exploring auto-generated music tailored to driving conditions, showcasing the future of in-car entertainment.

In collaboration with our expert team, we meticulously planned and executed the entire broadcast, from concept to final production. Our comprehensive approach ensured that each segment was crafted to provide maximum engagement and information, aligning with Porsche’s commitment to innovation and excellence.