World premiere VW Polo 2017
Info
Date - 2017Location - Event Island, Berlin
Intro
Presentation of the new VW Polo for app. 300 guests in the live audience. Holographic gauze projection, combined with kinetic elements and driving dynamics.
World Premiere with a visual narrative full of depth and dimensions
Automotive innovation with the world premiere event showcasing the new Polo on Event Island in Berlin 2017. The start was already an eye-catcher, when a vivid countdown animation was created, based on the “faces” of the 7 generations of the Polo. In a captivating fusion of holographic effects projected onto gauze fabric, complemented by a high-resolution LED backdrop.
A high-resolution LED screen loomed large in the background, adding depth and dimension to the visual narrative. Every detail of the new Polo was meticulously showcased, each feature illuminated, handcrafted by Faber Creative Services.
Video top
Countdown animation based on the 7 generations of the Polo
Impression
