Africa's Business Heroes

Designing the entire event

Africa’s Business Heroes is an annual competition where African entrepreneurs present their business ideas during a spectacular show. For this 5th edition, Faber has shaped the entire concept of the event, from designing the stage to all graphic elements, including the complete art direction that determined the look and feel of the event. With the client’s ideas and their corporate identity as a foundation, we developed a unique concept, which we presented to them in advance using 3D visualizations.

Additionally, we made the technical translation. Building on all the creative ideas, we realized the necessary technical aspects, ranging from technical drawings and selecting suitable technology to creating material lists. Ultimately, we were on-site responsible for the full production and direction of the event.

Online experience

In developing the concept, we took into account the experience and engagement of both the online and live audience. By incorporating Augmented Reality, we added a digital layer to the stage, providing the online audience with a completely new experience. Additionally, AR allowed us to place a virtual hologram on the stage, enabling the entrepreneur to showcase their product or service in 3D. Furthermore, we also provided all the motion graphics, including graphic content for the screens and elements for viewers at home, such as bumpers, lower thirds, and other animations.

Everyone looks back on a fantastic, well-attended hybrid event.