Adidas GBC SS14

Innovative Fusion: Adidas Blends Fashion and Technology

Brandscape and FCS enhanced the product experience at the GBC SS14 event, leveraging stereoscopic product videos to offer an immersive and dynamic showcase of their latest collection. Drawing inspiration from their World Cup design, the event’s visual identity reflected adidas’ signature style across various media elements.

The event featured a fashion show highlighting Federation Kits of key adidas nations and a main fashion video presenting a diverse range of products. The elaborate stage setup, including a stereoscopic main screen and architectural projections, provided a vibrant backdrop for the show.

Focus: The goal was to create a new 3D product experience, offering immersive infotainment.

Set Up: The stage spanned 50 meters, with a central stereoscopic main screen and 2D projections on architectural cubes.

Media & Design: FCS produced high-resolution stereoscopic videos and animations, showcasing products in detail. Inspirational images and design elements from adidas’ World Cup in Brazil added to the event’s visual narrative.